Since its introduction, Mavis Beacon Teaches Typing has been the best-selling instructional typing software. However, once the popularity of the program became evident, many of these distributors reversed their decision and began to display the line of software bearing Mavis Beacon's image. There have been several models chosen to represent the confident efficiency of Mavis Beacon her image changes to represent a "modern professional typing instructor." īecause Mavis Beacon is a black woman, some retailers were initially reluctant to display the product. ![]() Mavis's name comes from a combination of Mavis Staples (one of the software developer's favorite singers) and the word beacon (an allusion to her role as a guide to typing). The model chosen to be the face of Mavis was Haitian-born Renée L'Espérance, who was discovered working behind the perfume counter at Saks 5th Avenue Beverly Hills by one of the software developers in 1985. Developed to be a personification of a Software Toolworks instructional typing program, Mavis Beacon debuted as simply a photo of a model on the software's packaging in 1987.
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